At Outdoor Voices, I thrived in the fast-paced world of a growing fitness and lifestyle startup, managing creative teams across both Austin and NYC. I was at the helm of our GTM campaigns, bringing to life launches like The Exercise Dress, OV Outdoors, and The Recreationalist, that not only captured the brand’s energetic spirit but also cemented OV’s reputation as a leader in the activewear space.

Navigating the challenges of rapid growth, I optimized workflows and fostered seamless collaboration between our bi-coastal teams, ensuring our creative output was agile and consistently on-brand. Every campaign was an opportunity to elevate Outdoor Voices’ presence, connect with our community, and drive the brand’s evolution from a scrappy startup to a household name in fitness and lifestyle.

Campaigns highlighted: The Exercise Dress, The Recreationalist, The Cloud Knit