Working alongside Simon Collins, former Dean of Fashion at Parsons and a global creative force, was an exercise in reimagining what a personal brand and platform could be. I managed Simon’s rebrand as he transitioned from academic leader to entrepreneur, creative consultant, and sought-after global speaker. This meant more than just refreshing a resume: I audited his work, distilled insights, and crafted compelling narratives and presentations that positioned him for new opportunities with clients like BMW, H&M, and Cannes Lions.

One of my proudest achievements was designing and producing the entire identity for Fashion Culture Design, from its logo and website to the social campaigns that built anticipation for our flagship event. I led the launch and production of the inaugural FCD conference, a two-day gathering that drew over 500 influential attendees from across the fashion, design, and innovation worlds. Every detail, from branding to attendee experience, was crafted to spark conversation and connection.

Throughout, I collaborated with a diverse roster of clients and partners, ranging from New York Fashion Week to the Copenhagen Fashion Summit, Parsons, Seoul Fashion Week, and Zegna. Whether developing research reports, shaping future-state proposals, or guiding the marketing and production of large-scale events, I thrived on turning ambitious ideas into experiences that left a lasting mark on the global creative community.

projects highlighted: fashion culture design